Why wellness brands work with us
At Leaf Edit, we help you build your online brand presence in a way that feels authentic and aligned with your values. From strategy to social media content, we streamline your platforms and engage audiences with marketing that’s intentional and impactful.
AIR – Brand & Coaching
Build your presence with confidence and personality, so people instantly understand who you are and what you do.
EARTH – Social Media Management
Manage your socials with clarity and consistency to connect with the people you want to reach.
FIRE – Strategy & Audits
Track what’s working, with simple, actionable insights tied to your wider goals.
WATER – Content Production
Level up with creative services like content shoot days and a website refresh that’ll make your brand unforgettable.
Marketing that celebrates stories, communities, and social impact
Leaf Edit is based in London; we specialise in social media strategy, brand storytelling and content marketing that help wellness, lifestyle and impact-led brands grow with purpose.
Whether you’re building your brand or amplifying your digital presence, we create strategy-led, ethical, authentic campaigns that inspire connection, community and trust. Partner with us to elevate your brand with clarity, creativity and care.
Meet the Founder
Kali (she/they)
Kali brings a blend of strategic insight and creative flair to every project. With experience across wellness, culture, and social impact, she’s supported charities, social enterprises, and purpose-led businesses to grow online in ways that feel impactful and inclusive.
Her approach is rooted in accessibility and authenticity, celebrating diverse voices and building strategies that are thoughtful, intentional and sustainable.
Our process
Working with Leaf Edit every project follows a simple three-step flow:
Kick-off
Align on goals, tone and timelines.
Strategy & Delivery
Audits, content plans and creative rollout.
Review & reporting
Insights and recommendations to keep you moving forward.
“Working with Leaf Edit made our marketing feel simple and purposeful. We finally have content that reflects our values and resonates with our audience.”
Arts Community Organisation
Reviews
Leaf Edit gave us a clear and consistent social presence. Our audience engagement has grown and our content feels more aligned than ever.
– Arts Non-Profit
The support from Leaf Edit helped us modernise our messaging and connect with people in new and meaningful ways.
– Community Charity
Working with Kalifa was a breath of fresh air, our content feels warm, vibrant and highlights joyous moments.
– Wellness Brand
Our social media now feels clear and relevant. Kalifa has introduced new ways of telling our story and boosted our reach.
– Holistic Wellbeing Organisation
Ready to make your marketing feel easy and impactful?
Whether you need strategy, content, or ongoing support, we’ll help you show up online with clarity and confidence.
Leaf Edit 